Open Letter to Forever 21

Dear Forever 21,

We haven't spoken for a while. You and I used to be so close, and despite my better judgement re: post break-up communication I feel I owe you an explanation regarding my once silent protest.

I'll always remember our first time--you, me and the bright lights of Baltimore. I was young and wide-eyed. You were loud and pandemoniac. I was intrigued by your clutter and harsh lighting. I wanted to fix you. During high school I was trying to define my vision and write my own style story--I really wanted you to be a part of that journey. After all--what is fashion but moving, living art and self-expression?

It was several years before I realized not even blind optimism and trust could justify investment in your products. Few were the weekends when poorly-made Forev clothing or jewelry would survive my college jaunts. I thought I was being thrifty with my limited income during school. That $20 dress? SO in my budget. That $8.50 necklace with a pink owl embellishment? Sure to be a hit on the frat party circuit. But none of it lasted. Ever. 

Poorly sewn sequins and mini skirts that can double as tube tops just stopped being enough. I drew a line in the sand. You either maintain your characteristic affordability while increasing the quality of the clothes or I walk away for good. The rest, as you know, is history.

Sometimes I miss you, old friend. Then I remember it's you--not me--that ruined something that could have been truly beautiful.


Sincerely,

Allison